Conheça a estratégia que otimizou a operação de vendas e o fulfillment da líder no segmento de café torrado e moído no Brasil
Grupo 3Corações, national leader in the roasted and ground coffee segment, implemented a solution that optimized sales operations in self-service retail, such as supermarkets, for example.
With Weduu, through ped+, the intelligent order taking platform, the results are already positive in a short time.
The operation began just six months ago, with 40 stores processing orders, and today the Group has already reached more than 700 stores automating its business through the ped+ platform. A 17-fold increase in the number of stores compared to the first month of the project.
Optimizing order operations transformed the sales process into a differentiated experience for sellers, increasing productivity and fulfillment when taking orders.
Certainly, a successful partnership (Grupo 3Corações and ped+) that yields notable results with technology implementation just a semester ago.
About the 3Corações Group
Founded in 1959, in the interior of Rio Grande do Norte, Grupo 3Corações is the largest coffee company in Brazil. The company manufactures and sells more than 20 coffee brands, including: 3Corações, Santa Clara, Pimpinela, Iguaçu, Kimimo, Letícia, Fino Grão, Itamaraty, among others.
The Group is a national leader in the roasted and ground coffee segment, a pioneer in the market with 3Corações cappuccino and a leader in the North and Northeast regions with Santa Clara coffee. It launched the TRES machine and multi-drink solution in 2013, with more than 20 flavors of hot drinks. The other products are instant coffee, ready-to-drink cappuccino, chocolate milk, soft drinks, corn derivatives, filters, and filter holders.
Present in all states, in 5 countries with finished product exports and in more than 30 countries with green grain exports.
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